Dongguan Julisheng New Material Technology Co., Ltd.
High-density polyurethane cushion professional manufacturer | Focus on wholesale customization for 15 years
--Using molecular technology to reshape the standard of seat comfort
1. Product positioning: Polyurethane cushion technology leader
We focus on the research and development of high-performance polyurethane (PU) swivel chair cushions. Through the German BASF molecular modification technology, we overcome the three pain points of traditional cushion collapse, stuffiness, and short life, and provide wholesalers with blue ocean products with high repurchase rate and low after-sales cost.
Industry basis:
According to the "China Furniture Association 2024 Annual Report", the penetration rate of polyurethane cushions in high-end office chairs increased by 37% annually, and the replacement demand exceeded 60 million pieces/year;
Relying on the core location of Dongguan's global furniture industry belt, the cost of direct procurement of raw materials is 30% lower than that of non-production areas (customs code: 3909.10.00 import data evidence).
2. Four core technical advantages
1. Military-grade anti-collapse structure
Using 45kg/m³ ultra-high-density polyurethane (50% higher than the national standard GB/T 10807), the rebound rate is >98% after 100,000 dynamic rolling tests by SGS.
Wholesale value: The repurchase cycle of end customers is extended from 2 years to 6 years (the repurchase rate of old customers in 2023 is 81%).
2. Microporous bionic breathable system
More than 8,000 0.2mm microporous channels are implanted per cubic centimeter. After Guangwei testing, the moisture and heat conduction efficiency
is increased by 75%, and the surface temperature in summer is only 29.8℃.
Wholesale value: The complaint rate in high-temperature scenes such as Internet cafes/e-sports hotels has dropped by 90%.
3. Intelligent anti-slip chassis design
The bottom is compounded with a special pressure-sensitive adhesive layer made by Henkel in Germany, with a friction coefficient of 0.95 (ASTM D1894 certification), suitable for all chair models from IKEA to Herman Miller.
Wholesale value: installation and relocation after-sales costs are reduced to 0.4% (industry average 5.7%).
4. Nano self-cleaning surface
Original fluorine oleophobic coating (FDA 21CFR food grade certification), oily stains can be completely wiped off within 5 seconds, antibacterial rate 99.2%.
3. Planning of hot-selling product lines
▶ Hot-selling products: PU-500 general office model
40×40cm×5cm golden size, covering 90% of office chairs
Wholesale price ￥6.9/piece (starting from 1,000 pieces)
Basis: Dongguan warehouse has 500,000 pieces in stock, and 24-hour express delivery
▶ Profit trump card: PU-800 e-sports customized model
42×45cm×8cm ergonomic curved surface, 30% enhanced lumbar support
Add aerospace-grade phase change gel layer, and the sitting temperature drops by 8℃
Wholesale price ￥15.8/piece (mixed batch starting from 300 pieces)
Basis: terminal retail price ￥129, dealer gross profit margin reaches 83%
▶ Special industry solutions
Flame retardant model: passed GB 8624 B1 certification (open flame self-extinguishes in 12 seconds)
Antistatic model: surface resistance 10^6Ω (for chip factory clean rooms only)
Basis: Airport/laboratory orders will increase by 150% in 2024
IV. In-depth customized service system
48-hour rapid response:
Size customization: support 0.5mm precision special-shaped cutting (circular/runway/saddle shape)
Basis: 5 German TRUMPF CNC cutting machines, processing 100+ customized orders per day
Function upgrade: free density adjustment (35-70kg/m³), three-level hardness adjustment
Basis: co-construction of PU material database with Chinese Academy of Sciences, 24-hour output of formula
Global certification support: free REACH/SGS/FDA certification package
Basis: annual export to Europe and the United States 300+ containers, 0 quality notification record
Wholesaler exclusive escort plan
✓ Raw material price lock: signing an annual strategic cooperation can lock BASF MDI raw material price
✓ Zero inventory pressure: support 50+SKU mixed orders, single model 100 pieces minimum order
✓ Warranty innovation: 5-year warranty for the load-bearing layer (only 1 year in the industry) + 72-hour restocking for quality issues
✓ Marketing empowerment: Free provision of product 3D display models, test reports, and store videos
